About Iconic Insurance
Experience and empathy for person-focused results
At Iconic Insurance, we focus on helping individuals and small businesses navigate their health insurance planning. We put our clients first by empowering them with the knowledge to understand what they’re buying and how to use it.
By shopping the entire market and comparing different plans, Matt and the Iconic team are able to provide their prospects and clients with unparalleled education and service.

Founder, Insurance Nerd
Matt Allen
After beginning at Marquette and taking a brief detour with professional poker, Matt found his calling in health insurance. He has a passion for helping people, with over 8 years of experience and hundreds of individuals served.
Matt is a loving father of two daughters and has a unique talent for gift giving. He’s most likely playing piano or working through a new book.


Director of Business Operations and Stuff
Brett Luce
Brett graduated from the University of Illinois with a BFA in Graphic Design in 2012. Since then, he’s spent most of his time in Indianapolis growing small businesses and volunteering with nonprofits.
In his free time, you’ll probably find him playing piano or drums. Or just as likely, yelling at his beloved Fighting Illini on tv.