Empowering People To Confidently Navigate The Healthcare System

We help individuals and small businesses navigate health insurance with clarity and confidence. Our priority is empowering you to understand what you're buying and how to actually use it.

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Licensed States

Licensed in AL, AZ, AR, CO, GA, FL, IL, IA, IN, KS, KY, MD, MI, MO, MS, NE, NC, NV, OH, OK, SC, SD, TN, TX, VA, WI, WY, and WV.

How Health Insurance Should Work

These values guide everything we do

No Sales Pressure

You don't want sales pressure, spam, or selling your data. So we don't. Ever. We believe in building trust through transparency and respect.

Transparency First

We believe you deserve to understand exactly what you're buying and how much it costs. No hidden fees, no surprises, no fine print tricks.

Long-term Partnership

We're here for the long haul. Health insurance isn't a one-time purchase—it's an ongoing relationship, and we're committed to supporting you every step of the way.

Meet The Team

Founder, Insurance Nerd

Matt Allen

After beginning at Marquette and taking a brief detour with professional poker, Matt found his calling in health insurance. He has a passion for helping people, with over 9 years of experience and hundreds of individuals served.

Matt is a loving father of two daughters and has a unique talent for gift giving. He's most likely playing piano or working through a new book.

Matt Allen - Founder
Aaron Miller - COO
COO, Tech and Nature Nerd

Aaron Miller

Aaron studied economics and philosophy at Depauw University. After founding a tech startup and working for several others, he found Matt and got hooked on helping grow Iconic Insurance. Aaron has a passion for National Parks, getting lost in the woods and helping his team work efficiently.

Aaron loves golf, watching dogs and has a talent for finding creative solutions to complex problems.

Client Success Manager

Brittany Thompson

Brittany knew early on she wanted to help people so she earned a social work degree from Anderson University. She spent nearly 8 years in the field before transitioning to the event world. Following maternity leave, Brittany knew she wanted to continue working but also wanted to be home with her daughter, which led her to Iconic.

Brittany might not be your typical insurance nerd but she loves helping others in any capacity. Brittany enjoys coffee, thrifting with a coffee in hand, being outside, and spending time with her husband Dev and daughter Amelia.

Brittany Thompson - Client Success Manager

Personal Health Snapshot

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